Dictating Factors In Direct Marketing
Direct marketing involve direct mail, email marketing and also telemarketing. Direct mail can be best achieve if you use a small letter a colorful postcard having a description of your product. Telemarketing helps you to communicate directly with your prospects and discuss your product. An email can be very useful if you include quick links to your website. It is crucial for you to perform all the above methods. to make marketing efficient it is important to practice the aspect repetition. The the strength of the initial message will rely on the different method you use The different ways will always boost the response rate of your prospects
What determine the cost is the method that is applied in a given direct marketing. The following as some essential fact that will help you determine to incur in direct marketing.
Look into the cost of a given list. Different lists will cost differently. The data elements, records and the source of a given list will determine the cost of the list. The correctness and support of given list will even have an impact on the cost of the list.
The mail list is always cheaper compared to the telemarketing list; this is because the email list only contains the name and the mailing address. For telemarketing it will include a signature a mailing address and a telephone number hence a higher cost. The higher price involved is due to the extra information of the telephone number.
The less the records you make in a marketing campaign the higher the cost per record For example if you intend to buy a record that will cost $0.4 for 5000 names The same kind of list could cost $0.2 per record for a purchase of 10000000 names. The the reason behind this is discounted price due to high volume
The list owners will still provide a minimum list during the purchase. A the flat price will always be placed on your purchase if you place an order that is below the minimum.
Target the list is always more costly. Generally the more the data elements, the more the cost of the list. For example a list that is targeting female nurses will always be more costly than that of just female nurses However for an effective direct marketing campaign it is important to note that the target lists are the best.
For your message to reach the prospects you must incur some delivery expenses. In the case of direct mail you must incur the charge to post your letter. When the target is large when using telemarketing it is vital to include the call center charges in your budget.